For Online Test           Click Here If you are unable to reach our academy please email us we will render you online page link where you can attempt test. Please remit payment always through Western Union Money Transfer in favour of Shakeel Sultan BUSINESS COMMUNICATION INTRODUCTION:  What is communication? The meanings of communication are many. The meanings of communication depend on the context in which the words are used. Two persons are “in communication” when they correspond with each other through telephone, meeting, or talking with each other. Communication refers to the actual message transferring to other. Communication can be defined as:” the process by which message evokes response” Here two things are to be noted: first that communication takes place when messages are received by other person. If it is not received there will be no response and no communication. Second: communication takes place when a message evokes a response apparent or not.  When ever advertisement for personal is seen in news papers, invariably term communication is used. Managers and executives, indeed, all employees of organizations must possess excellence in written and oral communication. Term for communication in the business world is used as “business communication. “It means that we are concerned with the movement of ideas via either the written or oral words, in both, for profit or non profit organizations. If you can communicate effectively in speaking and writing, you have a highly valued skill. In numerous surveys, business executives rank the ability to communicate first among the personal factors necessary for promotion. Communicating effectively in speaking or writing extends across all areas of business, including management, technical, clerical positions. Communication takes place every where, inside and outside the organization. It can be in written form or oral form or you mat communicate your ideas through your body movements and gestures. Communication takes place horizontally and vertically inside the organization. Horizontal communication means that messages are transferring from high level management to low level management or from low level of management to high level of management. And vertical communication means that communication is taking place at same level of management.  OBJECTIVES:         Following are the main objectives of the course:  ·      Business communication seeks to develop communication skills needed by those preparing for, or      who are already in, a business or management positions. ·      The phenomenal growth of internal trade creates the need for you to also understand the intercultural      communication i-e to speak and write in ways that are sensitive to different cultural context. And      business communication aims at providing the basis for this purpose. ·      Business communication also gives the knowledge about basic components of a message,      including concepts and problems in communicating. ·      Business communication tells us about internal communication which helps to increase job      satisfaction, safety, and profits and decreases grievances and turnovers. ·      Business communication tells raw handed man how to behave in the organizational atmosphere      and how to make worth of himself only through effective communication skill. ·      Business communication aims at preparing a person to confidently convey his message      during his interviews and to put an everlasting impression on the high management levels. ·      “Communication is an art” and if any one knows how to use this art effectively and     efficiently, he can never be loser in any field of life. Communication for convincing some     one is very necessary and also important in daily routine life of the business concern.         COURSE CONTENTS           UNIT: 1           EFFECTIVE BUSINESS COMMUNICATION          ·        Importance & Benefits of effective Communication         ·        Components of Communication         ·        Problems of Communication         ·        Non Verbal Communication         ·        7C’s of Communication         ·        Inter Cultural Communication        Ø     National Cultural Variables        Ø     Individual Cultural Variables         ·        Managing Communication Within Organization:        Ø     E-Mail        Ø     Other Communication Technologies         ·        Managing Information outside Organization.              UNIT: 2               MESSAGE DESIGN  Preparing Effective Business Messages      Ø      Five Planning Steps      Ø      Basic Organizational Plans      Ø      Beginning & Ending      Ø      Composing the Message Business Letters What is a Memorandum Considerations for Favorable Replies Considerations for Neutral Massages              UNIT: 3                  MAJOR PLANS FOR COMMUNICATION ·        Plans for Bad News Messages     Ø     Direct Plan     Ø     Indirect Plan ·        Types of Negative Replies ·        Unfavorable  Unsolicited Messages ·        Organization of Persuasive  Messages ·        Types of Persuasive Requests              UNIT: 4           REPORTS ·        Short Reports ·        Suggestions for Short Reports ·        Informational Reports ·        Analytical Reports ·        Long Reports    Ø     Prefatory Sections    Ø     Supplementary Sections ·        Presentation of Long Reports              UNIT: 5                  SUCCESSFUL SPEAKING & LISTENING STRATEGIES ·        Strategies for Improving Oral Presentation ·        Strategies for Improving Listening Skills ·        Purpose of Informative & Persuasive Speaking ·        Kinds of Informative & Persuasive Speaking ·        Organization of Informative & Persuasive Speaking             UNIT: 6                  JOB APPLICATION PROCESS ·        Self Assessment ·        Market Assessment ·        Resume:    Ø     Parts of Resume    Ø     Presentation of Resume ·        Cover Letter for Resume ·        Preparation For Job Interview ·        Successful  Negotiating   RECOMMENDED BOOK'S: Business Communication (Hearta A. Murphy)