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How
Adsenes matches to webpages
How AdSense matches ads to web pages
Google is
doing a good job of finding ads that are highly relevant to the
web pages.
Google says:
"We go beyond simple keyword matching to understand the context
and content of web pages. Based on an algorithm that includes
such factors as keyword analysis, word frequency, font size, and
the overall link structure of the web, we know what a page is
about, and can precisely match Google ads to each page."
Occasionally Google gets it wrong. It places great importance on
the file name. So be sure to use important keywords in
the file name of each page, such as
"contextual-advertising.html" for an article on contextual
advertising.
Also, watch out for your anchor text – the words in the links on
your page. We've found that sometimes if irrelevant ads are
being served, you can fix the problem by rewriting anchor text.
You can check the relevance of the ads by looking at the text
ads near the top-right of this page.
Sites
using AdSense
Sites using
AdSense include large information sites, affiliate-driven sites,
forums and blogs.
"Chat" sites are considered not suitable. Some blogs are being
rejected, but information-rich blogs are being accepted.
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