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How to
boost your revenue
If you hear about people achieving high payments per click with
AdSense, remember that's only part of the story. for high
total earnings, you also need lots of page views and a high
click-through rate.
Here are some ideas on how to achieve those three things:
If you're starting afresh designing a site specifically for
AdSense revenue, you'll want a simple design that makes it easy
to paste Google's code into a horizontal or vertical space on
the site. For experienced webmasters, that's easy.
To increase your click-throughs, design a simple, uncluttered
page with the AdSense ads displayed prominently.
Use white space, so that the AdSense panel catches the
eye.
Where possible, use ads high on the page. They catch
visitors' attention.
Experiment with borderless ads high on the page. (You can
create borderless ads by setting the border color to the same as
the background color. Look in your AdSense control panel under
"Ad settings".)
Try placing AdSense high in the left-hand column. That
works well for super affiliate James Martell.
On very simple, one-column pages, making your article
wrap around AdSense ads near the top-right of the page works
remarkably well for me on a non-Internet marketing site.
Stick to only one topic per page – that makes it easier
for Google to serve up highly relevant ads on your pages.
Plain, bland pages with few competing hyperlinks result
in higher click-through rates on the AdSense ads.
If you want to target certain high-priced keywords, use
them in the file name, in the heading on the page, and in the
first paragraph – in other words, use search engine optimization
techniques.
If you change those keywords, Google will change the ads that
appear on your page.
If you have trouble getting AdSense to serve relevant pages,
check your anchor text – the words used in links on your
page. Try changing some of those words.
Watch out for cases where Google has guessed wrong, and is
displaying ads that won't interest your visitors. Figure out
which words are involved, and rewrite those words. Help
Google by sticking closely to the topic.
Don't worry about losing traffic via those clicks. If you can
earn maybe 30 or 50 cents or more per click, you WANT to lose
visitors!
You'll also want keyword-rich pages, optimized to rank
highly in search engines, so you can serve lots of pages.
Try using ads at the top of the page and again at the bottom. At
first, this wasn't allowed but AdSense changed the rules and
it's now OK.
One of the beautiful things about AdSense is that you can now
generate revenue from informational sites even if there
are no obvious related affiliate programs. With more than
100,000 advertisers, there's a good chance that Google will find
ads that match your pages, better than the big ad networks can.
Don't be tempted into trying to create thousands of
spammy computer-generated articles. Human beings review sites
for AdSense. Build useful, interesting sites. Google
likes them.
One way to create articles quickly is use Gary Antosh's
approach. He pays people to write articles for him - by the
truckload. So far he has bought hundreds of them and paid only
$5 per article. See
How to buy articles for $5 - the details
Another way is to use works that are copyright-free. Here's a
book that describes how to find such articles:
The Public Domain: How to Find and Use Copyright-Free Writings,
Music, Art & More
However, that technique isn't likely to be useful for long. At
the very least, it would be wise to add your own introduction
and conclusions to make your pages different from everyone
else's.
For long-term success, write your own original articles
on a topic you're passionate about. That way, you're writing for
humans AND search engines.
Serious
tracking to maximize profits
How do you
find out which AdSense ads get the highest number of click-throughs?
How do you find out which ads are best at generating clicks that
pay?
AdSense provides what it calls "channels", and you can
experiment to find out which pages on your site are generating
the most revenue, which colors work best, what ad placement
works best, whether you should use borderless ads, etc.
However, if you have a large site, you'll find AdSense tracking
via channels is seriously lacking.
AdSense
Tracker is a powerful php script that keeps detailed
logs of all impressions and clicks on AdSense ads on all your
websites without altering the ad code itself. The data can then
be used to analyze the effectiveness of your sites, track
different ad sizes and styles, or even individual pages.
You can track every click-through so you'll know what your
visitors are looking for. This makes it easy for you to build
more perfectly targeted, profitable pages.
It can track unlimited domains and pages. It's resource
intensive and should be hosted separately.
If you just have a small site you probably don't need it.
AdSense
Tracker is a tool for professionals.
You want
profitable keywords: high demand, low supply
Keep in
mind that some topics attract much higher payouts per click than
others.
For example, if your site is about topics such as debt
consolidation, web hosting or asbestos-related cancer, you'll
earn much more per click than if it's about free things.
On the other hand, if you concentrate only on top-paying
keywords, you'll face an awful lot of tough competition.
What you want are keywords that are high in demand and low in
supply.
So do some careful keyword research before you build your pages.
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