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Google
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AdSense
may be one of the fastest and easiest ways to monetize traffic to
your web site whether you have products or services for sale or you
simply provide free content to your visitors.
Simply stated, Google AdSense enables website operators to place some
code on their site that connects to Google’s ad server content database
and pulls keyword-relevant advertising onto the web pages. The webmaster
gets paid a percentage of the fee that Google receives from the advertiser
every time a visitor clicks on an ad. There is no charge for the webmaster
to participate in AdSense. All costs are covered by the advertiser
who participates in the AdSense sister program called AdWords.
Google’s sends out digital “robots” which use proprietary algorithms
to parse the host web page and analyze the content in an effort to
determine what keywords are relevant. It reports its findings back
to Google’s ad server which then serves ads matching those keywords.
Given that the entire process is automated, the “ad robots” do a pretty
good job of getting the advertising content right most of the time.
The History of Google AdSense
Google AdSense has its roots in the old “Google Content-Targeted Advertising”
program which they introduced back in March of 2003. Although this
program was similar in concept to AdSense, there was no automated
way of participating. Each webmaster negotiated a deal directly with
Google, and websites that served less than 20 million page views per
month were not welcome to participate.
As Google grew, they began to see how much money they were leaving
on the table by excluding the smaller sites, which greatly outnumbered
the sites serving over 20 million hits that were willing to serve
other people’s ads. Their answer to that problem was AdSense which
has no minimum traffic requirements and is open to all sites meeting
Google’s content and decency requirements.
How much can you make running Google AdSense?
The answer to that question depends upon three factors:
1. How much traffic your site draws
2. How many visitors click on your ads
3. How much those ads pay per generated click
With some ads paying as much as $5 or more, it’s possible that you
can generate a serious income with AdSense. There are relatively well
documented cases of some people earning as much as $500 per DAY and
more. Numbers like that are rare exceptions however. Even so, there
is no reason why you can’t earn somewhere around $1,000 per month,
or more, once you get the hang of it.
How to get started using Google AdSense
Klik Adsense button and Make sure that you read their Acceptable Use
Policy and that you follow their content requirements. Google has
their own “AdSense Police” who will have no problem booting you out
of the program if you fail to walk the line.
Using Google AdSense on your site is like collecting free money. There’s
no reason not to do it and potentially thousands of dollars worth
of reasons to do it.
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